mobilebookcafe 1 Page Business Plan
mobilebookcafe has a clear business objective to distribute books products. These products have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
mobilebookcafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as cheap books. This is a critical issue for our selected target market of school children.
The Value Proposition
mobilebookcafe is uniquely positioned to deliver value to school children. “mobilebookcafe will distribute good flyers.” In order to be deliver on this value proposition, we we go to the customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the books market. We consider our key competitors to be: bookshops
writers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with bookshops
writers by we brings multiple books from multiple publishers and lot choices of writers.
Over the next 6 months our focus will be to select the right school to sell products. This task will be undertaken in the context of our broader strategy to appoint the agents. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: agreement with major publishers agreement with writers appointment of ambasadors
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